Short, practical writing on strategy, growth, and the work of running a business.
For first-time commissioners of market research: how to write a brief that gets you a usable answer, by starting from the decision, not the topic.
GIVE Consultancy · 1 Aug 2026 · 7 min read
Read ›For founders of scaling businesses: how to tell whether a strategic review is genuinely overdue, or whether you are just having a difficult quarter.
GIVE Consultancy · 1 Jul 2026 · 6 min read
Read ›When a second senior person resigns in six months, hiring faster looks like the fix. For SME and scale-up founders, it almost always makes it worse.
GIVE Consultancy · 9 Jun 2026 · 7 min read
Read ›Most marketing reversals are not random; the same five categories of decision come back, expensively. Rebrand, channel pivot, agency switch, positioning rewrite, conference cycle: what they look like and what to do instead.
GIVE Consultancy · 11 May 2026 · 7 min read
Read ›Researchers and modellers are good at different things. Five signals that your research engagement has hit its boundary, why the handover is where most of the value leaks, and how to commission both well.
GIVE Consultancy · 10 May 2026 · 6 min read
Read ›The first month sets the pattern for the next twelve. A practical week-by-week shape for getting structural value out of a senior advisory relationship, plus what to push back on and what to ask for in writing.
GIVE Consultancy · 9 May 2026 · 6 min read
Read ›Coming next
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