How to choose a strategy advisor
For founders weighing outside strategy help: how to tell what you actually need, what good looks like, and how to judge any advisor, including us.
GIVE Consultancy · 1 Oct 2026 · 8 min read
Read ›Latest
Positioning vs messaging: which one is broken
For founders whose marketing is not landing: a cheap test to tell whether the words are wrong (messaging) or the market choice is wrong (positioning).
GIVE Consultancy · 1 Sep 2026 · 7 min read
Read ›How to write a research brief that survives contact with the supplier
For first-time commissioners of market research: how to write a brief that gets you a usable answer, by starting from the decision, not the topic.
GIVE Consultancy · 1 Aug 2026 · 7 min read
Read ›When a strategic review is overdue
For founders of scaling businesses: how to tell whether a strategic review is genuinely overdue, or whether you are just having a difficult quarter.
GIVE Consultancy · 1 Jul 2026 · 6 min read
Read ›Retention is the hiring strategy
When a second senior person resigns in six months, hiring faster looks like the fix. For SME and scale-up founders, it almost always makes it worse.
GIVE Consultancy · 9 Jun 2026 · 7 min read
Read ›Five Marketing Decisions That Almost Always Reverse Within a Year
Most marketing reversals are not random; the same five categories of decision come back, expensively. Rebrand, channel pivot, agency switch, positioning rewrite, conference cycle: what they look like and what to do instead.
GIVE Consultancy · 11 May 2026 · 7 min read
Read ›When a Market-Research Brief Should Become a Financial Model
Researchers and modellers are good at different things. Five signals that your research engagement has hit its boundary, why the handover is where most of the value leaks, and how to commission both well.
GIVE Consultancy · 10 May 2026 · 6 min read
Read ›How a Founder Should Spend Their First 30 Days With a Strategy Advisor
The first month sets the pattern for the next twelve. A practical week-by-week shape for getting structural value out of a senior advisory relationship, plus what to push back on and what to ask for in writing.
GIVE Consultancy · 9 May 2026 · 6 min read
Read ›Coming next
First 90 days as a new CMO
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