Marketing, Branding & Communications

No. We are a senior strategy practice. Our work is positioning, messaging architecture, brand identity direction and communications narrative. We decide what the company stands for, who it is for, and how it should sound before anyone briefs a designer or buys media. Campaign delivery, performance marketing and content factories sit outside our remit. Every engagement is led by one principal partner, not a pyramid of juniors. Typical shape is six to twelve weeks, fixed price, with a free thirty-minute Discover call to scope. If you need a campaign agency, we will tell you, and often introduce one.

Good CMOs are usually the ones who call us. They are running a function, managing a team and shipping a roadmap; they rarely have six clear weeks to rebuild the positioning underneath all of it. We come in for a defined window, sit alongside the CMO, and resolve the upstream questions: who we are now, who we are no longer for, what we say first. The team keeps executing. We hand back a sharper brief, not a parallel power base. If your CMO recently inherited the role, joined post-acquisition, or is about to relaunch the brand, this is the moment.

Two ways. First, we pressure-test every positioning option against real buyers, real analysts and real competitors before we recommend it; not against a workshop wall of sticky notes. Second, we write the messaging in the language your sales team and your customers actually use, then we sit in on the first pitches, board readouts or investor meetings where it gets spoken aloud. If a line wobbles in the room, we rewrite it. Brand work fails when it is signed off in a boardroom and never road-tested. We treat the first six weeks after handover as part of the engagement.

Trusted production partners we have worked with for years: independent design studios, illustrators, copywriters, web build teams and motion specialists. We introduce them, brief them and quality-control the output. You contract them directly. We take no mark-up, no referral fee and no kickback. This matters: it means we recommend the right shop for your stage and budget, not the one paying us most. If you already have an in-house design team or an incumbent agency you rate, even better. We brief them to the same standard and protect the strategy in production.

We agree the success measures with you in week one and they go in the statement of work. Common ones: pitch conversion rate, inbound quality, sales cycle length, win rate against a named competitor, analyst coverage tone, fundraising round closed at target valuation, time spent by the exec team explaining what the company does. We do not promise lifts in vanity metrics. Positioning is upstream work; its effects show up in commercial outcomes over one to three quarters. We schedule a ninety-day review after handover, at no extra cost, to check the numbers and adjust.

Yes, and it is some of the work we are most often asked for. The discipline is the same: decide what the company is, who it is for, why now, why us. The audience changes. We have written Series A and B narratives, board papers proposing strategic pivots, post-acquisition integration stories and fundraising decks for non-profits. We will not ghost-write numbers we have not interrogated, and we will tell you if the underlying story is not yet ready to leave the building. Often the most valuable output is the slide you decide not to show.